Bob Andersen has over 25 years of experience helping companies build their brand, be more competitive and grow faster than they thought possible. He takes the time to understand the product/customer so he can write clear, compelling copy no matter how technical. He’s a self-starter and able to work independently with little direction.
Writer – Headlines and concepts that grab attention. Copy that is short, simple and motivating – a natural fit for digital media.
Marketer – Began as a brand marketer at General Mills and he understands how to develop strategy and implement plans. MBA in Marketing from Carlson School of Management at the University of Minnesota.
Rainmaker – Results driven and proven. It’s not smoke and mirrors. He does his homework to determine the strategy and messaging that will be most effective.
Work includes:
– blogs, websites, SEO, email campaigns, white papers, banner ads, print ads, direct mail, case studies and newsletters
– B2B & B2C and many industries including software, financial, legal, retail, electronics, medical, food, and building materials
– leading brands including General Mills, 3M, FedEx, Best Buy, US Bank , Thomson Reuters
– concepts, strategy and research